Valero Launches Rewards Club

Valero Marketing and Supply Co. has partnered with Outsite Networks to launch the Valero Rewards Club loyalty program in its wholesale marketing channel of 4,000 sites.

This is the first scalable, customizable loyalty program offered by a major oil company that is deployable across a diverse set of dealer and distributor stores and geographic regions.

The Valero Rewards Club offers both fuel rewards and store rewards. Individual locations can also customize their program with additional incentives that drive consumers to their private label products and other high margin store items. Additionally, the program features Catalina Marketing manufacturer coupons that are fully sponsored by CPG manufacturers and provide Valero Rewards Club members with savings on many popular c-store items.

“Rich savings of the Catalina Marketing coupons is just icing on the cake of what is a high performance loyalty program. It has all the right components to generate lift for Valero retail partners and draw consumers to the Valero brand,” said Bo Sasnett, vice president of sales for Outsite Networks. “Valero has made the right choice, offering a program designed to increase both fuel and in store sales. It’s a great value for Valero dealers, distributors and loyalty members alike. We’re excited to partner with them and bring this program to their network.”

Outsite Networks technology makes it possible for Valero to provide a consistent loyalty program to its retail partners. Outsite Networks works with every make and model POS equipment and requires no POS upgrades or special programming, which means participating retailers can be up and running within weeks.

“Our system makes it easy for Valero to provide a quality, profitable loyalty solution to their dealers and distributors. Our partnership with Catalina Marketing means an even richer, rewarding experience for their members, fully sponsored by the manufacturers,” Sasnett added.

 

 

 

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