PriLabs introduces two new energy drinks, Encore and Re5, onto the ever-growing market. For the young generation where music is the lifeline to everyday life, Encore is a refreshing multidimensional brand with an audio/visual identity based on music. The brand connects music and rhythm to an energy drink and its effects on the consumer, and should be treated as the must-have drink of the mp3 generation. For hardworking and hard playing Americans, Re5 is the no-nonsense energy drink that gives the boost needed to refuel their system. For those loyal sports fans and everyday men and women, Re5 will revive their senses and refresh their energy.