Miller Brewing Co.

Miller Brewing Co.

Football fans have a deep passion for their favorite team and ritualistically plan events around where they are watching the game, what they are going to eat and, most importantly, what they are going to drink. These fans crave the opportunity to be as close to the action as possible and retailers can capitalize on this passion with Miller Lite and Miller Genuine Draft’s new promotion. This fall’s program will give consumers the opportunity to register to win a trip to the Miller Lite "Super Party" in Las Vegas to watch the Big Game. This fully integrated program includes eye-catching POS that communicates to football fans the Miller Lite Super Party in Vegas sweepstakes and builds off the equity and strong visual presence of the Miller Lite referees.

Miller Brewing Co.
www.milleradvantage.com

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