Miller Brewing Co.

Miller Brewing Co.

Start a new tradition and celebrate Fiestas Patrias (the celebration of the homeland) with the great-taste of Miller Lite and Miller Genuine Draft. During September and October, specialty dishes from home are one of the things Mexicans and Central Americans in the U.S. miss most. In Fiestas Patrias 2006, Miller is highlighting the unique qualities of both the traditional dishes and Miller Lite to establish in the consumer’s mind that high level of quality that will support our declaration of "celebrate with more flavor." The POS revolves around making it known that Miller Lite is crafted with care for maximum flavor and enjoyment. To reinforce this message, the company has created a free take-one booklet that highlights its products and the food by showcasing the delicious dishes and offering enticing consumer coupons. This time of year is very important to Hispanic consumers, so capitalize on it and celebrate increased sales with Miller Lite and Miller Genuine Draft.

Miller Brewing Co.
www.milleradvantage.com

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