Miller Brewing Co.

Miller Brewing Co.

In the world of professional soccer, only the best are chosen to wear the number 10. It’s a sign that the player demonstrates a level of skill and passion that the rest of the team looks to for inspiration and leadership. Just like the great "10" players of the game, Miller Lite demonstrates a number of unique qualities that truly make it the "10" on the field of beers. Pasin 10 – 2006 is a supercharged Hispanic promotion that will drive sales by capturing the excitement and energy of this passion-fueled consumption occasion and communicating that Miller Lite has the taste advantage that will give them more from their soccer experience. The promotion runs from May 1 through July 10, and includes 24-oz. collectible cans featuring five of the #10 players, and POS and merchandise items such as a #10 soccer jacket, soccer towels and bandanas, and a soccer ball beer cooler.

Miller Brewing Co.
www.milleradvantage.com

7ads6x98ycss.php