Hot Stuff Foods has launched an initiative to help retailers “Take Back Breakfast” from the QSR competition.
“Fast food restaurants have amped up their efforts to take the traditionally strong breakfast business from convenience stores,” said Craig VanHyfte, vice president of marketing for Hot Stuff Foods. “And Hot Stuff Foods is arming our retailer partners with lower food costs and other advantages to re-capture a greater share of the market. We are boldly proclaiming with our franchise partners that we are taking back breakfast while providing the unmatched convenience and choices that C-stores have long been reputed for.”
As part of the campaign, Hot Stuff has introduced a new lower pricing structure while maintaining the same high quality ingredients and keeping portion sizes the same or greater than national QSR brands. Suggested retail prices begin at 99 cents, allowing retailers to go head-to-head with free-standing fast food outlets.
Hot Stuff also now offers a new full line of five English muffin sandwiches, including Sausage, Egg & Cheese; Ham, Egg & Cheese; Bacon, Egg & Cheese; Egg & Cheese; and Sausage.
In addition to Hot Stuff’s new English Muffins, the company offers an extensive menu array of breakfast products, including biscuit and croissant sandwiches, breakfast pizzas, Cinnobabies (mini gourmet cinnamon rolls), muffins, donuts, stuffed sandwiches, French Toast & Maple Sausage Sandwich, breakfast burritos and Chorizo tacos.
It’s also appealing to shoppers on-the-go with improved “car-friendly” business driving packaging, which Hot Stuff calls its ‘New Breakfast Wrap.’ During pilot testing of the new packaging, over 80% of retailers reported an increase in breakfast sandwich sales due to packaging changes and consumers reported the new packaging was easier to handle and more accommodating for dashboard dining.
Finally an incentive program aims to breed more business. Hot Stuff’s exclusive rewards program gives incentives to foodservice managers and employees for growing breakfast sales within individual stores.