Archives for April 2010

Tools of the Trade

Busy consumers continue watching their wallets, but one thing hasn’t changed. They want great tasting meals and snacks—and they want them fast. In spite of today’s economic angst, opportunities abound for providing time-crunched consumers with foods on the run. According to a survey by the National Restaurant Association (NRA), 69% of adults surveyed said purchasing

Share

Marketing the Beverage Bar

While frozen dispensed beverages are not a huge portion of the typical store’s overall sales, the product is proving to be quite profitable, thanks to a gross margin north of 50%. Although the slush-style drink was a c-store original, other retailers recognized its potential, and today, frozen beverages with a variety of names and logos

Share

A Taxing Time for Tobacco

Last year was truly a difficult time for tobacco. The State Children’s Health Insurance Program (SCHIP) increased tobacco taxes from a “modest” 158% increase on cigarettes up to a hideous 2,000 plus percentage increase on roll your own tobacco and small cigars. (RYO went from $1.10 per pound to $24.68 and small cigars went from

Share

Sweetening Candy Sales

 Americans’ love affair with chocolate will never end. That said, sales of non-chocolate candy and gum are rising steadily, fueled by the economy and the search for innovative, flavorful new products. “Yes, people are right in calling this a strong category,” said Bill Singer, a principal in Singer’s Chevron Inc. in Walla Walla, Wash. “When

Share

Using ATMs to Drive Profits

For many years ATMs were nothing more than large boxes hiding in the corner of convenience stores across the country. Over the years, though, that strategy has evolved as in-store real estate became more valuable and marketers looked for every edge to attract new customers. As such, retailers these days are faced with three distinct

Share

The Shack Pushes the Bounds of Convenience

As all convenience store chains look for innovative ways to drive sales as tobacco and gas margins decline, they might take note from an unlikely teacher—a small town store in Grandy, Minn., whose unique offerings are going to new lengths to meet consumer demands. Though only 1,100 square feet, “The Shack on 65” packs the

Share