The Search is on for America’s Favorite M&M’s Character

America has always loved M&M’S characters. In fact, according a recent study conducted by E-Poll Market Research1, the M&M’S characters are the most beloved ad spokescharacters in America.

For the first time, M&M’S is asking which one America loves most. Through July 15, 2010, fans across the country can vote for their favorite M&M’S character — Red, Green, Yellow, Orange or Blue–at www.MMS.com.

By casting their vote, fans will not only have a voice in deciding the winning character, but also the chance to win dozens of prizes including a $50,000 cash prize, a special M&M’S branded guitar and $25 M&M’S Discover debit cards – to name a few.

“We love all of our M&M’S characters,” said Debra A. Sandler, chief consumer officer, Mars Chocolate North America. “But just like any proud parent, we can’t pick a favorite, so we’re asking America to choose.”

Each M&M’S character embodies their own fun-loving personality that customers can identify with including:

  • Red is the leader of the crew–or so he thinks. He’s scheming in a fun, mischievous way, sarcastic and tends to be theatrical.
  • Green is the attractive and intelligent one and she knows it. She’s flirty and quick-witted with the rest of the gang–all of whom she finds a bit childish.
  • Yellow is more naïve and clumsy than the other characters. He’s also easily impressed–all in an innocent and charming way.
  • Orange is “irresistible” and delicious, leaving him feeling as though he’s doomed to be eaten.
  • Blue is cool and maybe too sure of himself. He’s always up on current events and loves to people watch.

Consumers can vote at http://www.mms.comor www.facebook.com/mms.

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