Bethlehem, Pa.-based Just Born Inc., a confectionery manufacturer, has promoted Matthew Pye to vice president of brand development and corporate services.
Pye returns to Just Born headquarters from North Carolina where he has been heading up the company’s Southeast Sales Division since 2006. In his new role, Pye reports to Matthew Petronio, COO and executive vice president.
“Matt Pye is a Just Born veteran who brings a wealth of experience, perspective and knowledge about our business and the candy industry in general,” Petronio said. With over 12 years of customer and brand development experience at Just Born, he has all the tools, coupled with his strong leadership skills, to help drive our business forward. We are very pleased to have him back in Bethlehem.”
In his new role, Pye develops and leads all Just Born brand marketing initiatives to deliver sales and profit goals. In addition, he is responsible for brand licensing, market insights and corporate affairs. He also supports the further development of Just Born’s new PEEPS & Company retail initiative.
Prior to Just Born, his experience included sales and marketing functions at Fleer Confections, Warner-Lambert and Unilever. He graduated from Boston College with a B.S. in marketing and received his M.B.A. from Rutgers University.