Mac’s Convenience Stores, a subsidiary of Alimentation Couche-Tard Inc., and Seattle’s Best Coffee LLC, part of Starbucks Corporation, have entered an agreement for Mac’s to exclusively brew Seattle’s Best Coffee in Ontario in the convenience store channel.
This agreement expands the more than 14-year relationship between the brands and leverages each company’s world-class capabilities with the aim of giving Mac’s customers a great cup of coffee.
“We’re confident this relationship will enable us to meet the growing expectation of our customers for premium coffee,” added Kim Trowbridge, vice president of operations, Mac’s Western & Central Divisions.
As part of the agreement, Mac’s will expand its offering of Seattle’s Best Coffee from its current 290 convenience stores across four provinces in Western Canada to another 600 locations across Ontario, Canada.
“This relationship demonstrates our commitment to selling and providing only the best coffee experience to our customers. Seattle’s Best Coffee will be a key anchor to our foodservice program and will establish Mac’s as a coffee destination,” said George Kioussis, director of national procurement for Couche-Tard Canada.
Seattle’s Best Coffee first started roasting coffee back in 1970, and today is one of the most recognized specialty coffee brands in North America. Mac’s Convenience Stores in Ontario will feature several freshly brewed coffee blends, with a fully-branded Seattle’s Best Coffee program, to include Tazo tea and Fontana syrups. Stores in Ontario will be converted over the next 24 months.
“We believe everyone should be able to get a great cup of coffee,” said James Peters, vice president, Licensed Stores and Foodservice, Seattle’s Best Coffee, Canada. “Through our expanded relationship, we are looking forward to making premium coffee available at more Mac’s locations in Ontario.”