Walgreens Announces Community Corner Program

 

Walgreens, the nation’s largest drugstore chain, is introducing a new Community Corner program designed to highlight the successes of minority-owned businesses.

This first-of-its-kind supplier diversity initiative is designed to allow consumers to easily identify and purchase products produced by diverse companies. Walgreens will recognize these vendor partners through print advertisements, in-store announcements, coupon booklets, shelf tags, in-store product demonstrations and Walgreens.com.The company will launch the program featuring products made by African-American vendors throughout the month of February in honor of Black History Month.

On Friday and Saturday, Feb. 5and 6, select Walgreens locations will host special events featuring products from the vendors. Customers will have the opportunity to try featured products and take home samples.

Diversity is a business imperative for Walgreens and as an active and ever-present economic factor in thousands of communities, the company has long embraced diversity.Walgreens plans to expand the new Community Corner program to feature products of businesses owned by women, Hispanic Americans, Native Americans, and Asian Americans at different points throughout the year.

“Providing a platform such as Community Corner to showcase these vendors creates an opportunity for consumers to instantly influence economic growth in their communities,” said director of supplier diversity, Gleatha Glispie. “Walgreens outreach programs foster an environment that enhances the development of a diverse group of entrepreneurs. We plan to promote wider vendor participation throughout the year, and in this way, help support the economic base of the communities we serve across our 7,100 stores.”

Walgreens expects its Community Corner program to drive awareness for its diverse suppliers in a new, more tangible level in local communities. In addition to promoting these suppliers’ products in stores, the company is developing ongoing relationships with community organizations such as the National Minority Supplier Development Council and the National Urban League. For example, the NUL Wellness Tour is now entering its third year of offering free health screenings in underserved communities.

“I congratulate Walgreens on continuing to make supplier diversity an essential business strategy even as many have scaled back efforts in this tight economy,” said National Minority Supplier Development Council President Harriet R. Michel. “Giving shoppers the ability to identify and support diverse business is an innovative approach that I believe can have a lasting impact on the growth and continued success of these companies.”

“We’re extremely proud to represent these important vendor partnerships in such a visible and relevant way for everyday shoppers,” said Glispie. “This is another example of the many ways we’re working to strengthen these relationships each day. We’ll start by honoring Black History Month, but just like the many accomplishments of African Americans in this country, our commitment to diversity is ongoing. This is just the beginning.”

 

 

 

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