Catalina Marketing and Outsite Networks have partnered to bring brand-sponsored loyalty offerings to convenience stores. Catalina Marketing, the innovator and leader in consumer-focused marketing, delivers compelling and relevant in-store promotions. The marketing company partners with grocery, drug, mass and convenience retailers to provide the best money-saving incentives for your customers. Catalina offers 25 years of precision marketing reaching 80 million U.S. households. Running on Outsite Networks’ loyalty system, Catalina’s brand content can now be targeted to convenience store customers offering continuity on their purchases of more than 300 national CPG brands. In the c-store segment, the companies will emphasize core categories, such as soft drinks, water, salty snacks, candy and beer, in addition to promoting frequent buyer clubs, occasion-based cross-category offers and pump audio ads.