Promotion In Motion Companies Inc. is ramping up sales of Welch’s Fruit Snacks Island Fruits variety. Island Fruits is a combination of on-trend tropical flavors, including Strawberry-Banana, Mango, Guava-Kiwi, Pomegranate-Passion Fruit, Pink Grapefruit and Tropical Punch. Like all Welch’s Fruit Snacks, new Island Fruits is made with real fruit and fruit juices and is fat free. Welch’s is now the number one fruit snack in C-stores, posting dollar sales growth of plus-19% in the latest year and driving total category growth of plus-11%, according to Information Resources Inc. Data ended Sept. 6, 2009. Package types include 2.25-ounce and five-ounce peg bags, plus several box formats.
Promotion In Motion Cos. Inc.