Convenience store retailers are all too aware of the many problems related to selling cigarettes. Ever-increasing taxes equal lower profit margins, smoking prohibitions reduce retail sales, not to mention fire hazards, odor, and of course, health problems. NJOY changes the old paradigm for the better. It is a rechargeable electronic cigarette used by more than a million committed smokers in 50-plus countries. NJOY looks and tastes like traditional smokes, but at half the price for the same number of puffs. It uses consumable cartridges that generate repeat business, and there’s no cigarette tax to erode margins. The product offers excellent sell-through. More than 92% of customers like the product so much they recommend it to other committed smokers.