Mac’s Convenience Stores Inc., a division of Canadian convenience retailer Alimentation Couche-Tard Inc., has renewed the deployment of DemandTec Inc.’s Everyday Price Management solution.
Mac’s Convenience Stores operates more than 800 stores throughout 12 states in the Midwest and Northeast, and has chosen to extend its relationship with DemandTec based on the business benefits realized from DemandTec solutions.
DemandTec’s Everyday Price Management, a software service in the DemandTec Lifecycle Price Optimization solution, enables retailers to improve execution and compliance with their pricing strategy, and dramatically boost efficiency by automating retailers’ most cumbersome, time-consuming pricing tasks.
“Mac’s Convenience Stores’ use of DemandTec solutions demonstrates the impact that advanced pricing solutions can have in the convenience store industry. We are committed to meeting the specific requirements of this channel and are excited by the ongoing innovation that nextGEN can bring to this industry,” said Dan Fishback, president and CEO of DemandTec.