Quick Chek is offering free coffee on Black Friday, the day after Thanksgiving, for the second year in a row, through its promotion “Joe to the World,” reported NJBiz.com.
The family-operated company headquartered in Whitehouse Station, N.J. has more than 120 retail locations throughout New Jersey and New York and is hoping to increase foot traffic in its stores on one of the biggest shopping days of the year.
“Our traditional coffee customer visits us everyday,” John Schaninger, vice president of sales and merchandising told NJBiz.com. He noted Quick Chek wanted to thank its repeat customers, by offering the free coffee. “Our stores are in the paths of busy people,” he said.
The stores hope to use the free coffee to draw customers who are out shopping at nearby malls.
“We have quite a few stores near some of those big retail hubs,” Schaninger said. “Bridgewater Commons is right here in the heart of our market.”