The Meals on Wheels Foundation of WNY and Wilson Farms has kicked-off the sixth annual “Step Up to the Plate” fundraising campaign to support the homebound elderly and disabled residents served by the Meals on Wheels programs throughout New York.
Customers at Wilson Farms, Sugarcreek and Wilson Farms Xpress convenience stores can participate by donating $1 for a paper plate, which will be displayed in the store with the donor’s name. The campaign will run through Saturday, Nov. 28.
Since 2004, “Step Up to the Plate” has raised more than $155,000 for Meals on Wheels programs. Each dollar raised in the participating store will be returned to the nearest Meals on Wheels agency to directly benefit homebound residents in that community.
“This campaign is about creating a sense of unity as community members ‘step up’ to help provide the vital lifeline of food to their homebound neighbors,” said Benjamin Gair III, CEO at Meals on Wheels.
“Wilson Farms is proud to partner with Meals on Wheels,” added Paul Nanula, CEO and president of Wilson Farms. “We know that through the generosity of our customers we can once again make this campaign a great success.”
Meals on Wheels Foundation of WNY, Inc. supports the dignity, well-being and independence of people through home delivered nutrition programs. In 2008, the agency delivered 865,000 meals to nearly 3,400 homebound elderly and special need individuals. For more information, visit www.mealsonwheelswny.org
Wilson Farms Neighborhood Food Stores, operates 189 convenience store and gas station locations across New York State.