Dallas-based 7-Eleven Inc. is offering customers two ways to “drink pink” to support breast cancer research this October, in honor of Breast Cancer Awareness Month.
The retailer that sells more than 1 million cups of coffee each day has created a refillable 16-ounce stainless-steel coffee mug with a splash-resistant lid and understated pink-ribbon art that sells for just $6.99. The mug offers the first hot beverage included, and refills are just 99 cents (suggested retail price). A portion of the proceeds from the sale of each cup will be donated to support breast cancer research.
In addition, Mike’s Hard Lemonade Co. has brewed up a pink version of its popular Mike’s hard lemonade, called Mike’s hard pink lemonade. The limited edition flavor is available at participating 7-Eleven stores for a suggested retail price of $7.99. Mike’s, which celebrates its 10th anniversary this year, is contributing $250,000 to The Breast Cancer Research Foundation, which will fund a researcher for one year. The donation was made in memory of a long-time Mike’s employee who lost her battle with breast cancer last December.
Select 7-Eleven stores also will sell an assortment of pink ribbon products to help raise breast cancer awareness. Products include a bookmark, pins, a bear backpack clip, pen, necklace, keychain, ID badge, car magnet, sticky notes with pen, and a ceramic mug. 7-Eleven will donate 5% of the retail sales price to Susan G. Komen for the Cure for each product sold.
In addition to the pink drink and non-foods assortment, participating 7-Eleven stores are carrying popular pink products from manufacturers that have made a commitment to contribute a portion of the proceeds to breast cancer charities for every item sold. Special edition Hershey Kisses and M&M candies have specific product and/or packaging to commemorate Breast Cancer Awareness this month.