McDonald’s Sees Modest Increase in August Sales

 

McDonald’s reported that its global comparable sales have increased 2.2% in August and that sales in the U.S. had grown 1.7%, Food Business Review reported. 

 

Although it was the company’s smallest monthly gain since February, the fast-food chain noted its monthly sales growth was lower in August in part because it was measuring against a very large increase a year ago. 

 

The company attributes its August growth to its successful new Angus Third Pounders and the McCafé line of espresso-based coffees, which debuted earlier this year. 

 

In Europe, the company credits its menu approach, including local food offerings and marketing tie ins, which helped boost its sales 3.5%. 

 

In Asia/Pacific, Middle East and Africa the company’s sales decreased 0.5%. The company said that in Asia/Pacific, Middle East and Africa the segment’s performance was negatively impacted by China, Japan and several other markets, mostly offset by strong sustained momentum in Australia.

 

 “Our commitment to providing customers with menu variety, value and convenience is delivering sustained global comparable sales growth despite the current economic environment. Our System remains aligned behind providing great service to each of the 58 million customers who visit us daily,” said Jim Skinner, CEO of McDonald’s.

 

 

 

 

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