Red Bull Energy Shots

Beginning this June, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugar-free Shot. Red Bull’s entry into the shot category will grow its consumer base by introducing a premium shot from a trusted brand. Red Bull Energy Shot will engage new consumers, create new consumption occasions for Red Bull and deliver incremental business. Red Bull Energy Shot comes in re-sealable 2-ounce bottles that don’t need to be refrigerated, making them your on-the-go source of energy– anytime, anywhere. Red Bull Energy Shot has 25 calories and Red Bull Sugar-free Shot has two calories. Both brands will be available nationwide in June 2009 in single-serve (with a suggested retail price of $2.79) and two-packs (with a suggested price of $4.99).

Red Bull
www.redbullenergyshot.com 

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