Cliffstar Corporation introduces new items that promise to set the beverage market on its ear. Cliffstar is the largest private label beverage supplier in the U.S. and currently carries premium juices, teas, nutrient enhanced waters and isotonic thirst quenchers. Thanks to its elaborate, state-of-the art innovation center, Cliffstar is announcing new products available for sale within the U.S. RTD coffee is a $45MM category with a growth rate of 11.2% over the past five years. Cliffstar is introducing a dairy-free version in a 12-ounce bottle with Caramel Macchiato, Raspberry Mocha and Coffee flavors. These products, available now, promise to revolutionize the RTD coffee industry. These will be available in private label and branded offerings. In addition, energy drinks have taken on the big soda companies and have won in the growth category. Currently a $5 billion category with 439% growth over the past five years, energizing consumers’ lifestyles has become the key to success. Cliffstar now has two regular calorie and two zero-calorie versions of energy drinks that allow retailers to escalate sales and consumers to find what they want at a great value.
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