Casey’s General Stores are set to be the primary sponsor of the Ultimate Challenge at the Southern Iowa Speedway in Oskaloosa, Iowa.
The Ultimate Challenge will take place on Aug. 11, and will be presented by Searsboro Telephone Co. The Ultimate Challenge is sanctioned by the U.S. Auto Club.
“The USAC Ultimate Challenge for non-wing sprint cars at Southern Iowa Speedway is a great tie-in to the other USAC events we sponsor at the Iowa Speedway and Knoxville Raceway,” said Angela Wood, promotions manager for Casey’s General Stores.
Casey’s General Stores, which operates 1,474 stores in the Midwest, was established in 1959, when Don Lamberti remodeled a store he leased from his father, turning it into a c-store. This will be the c-store chain’s third year of involvement with Iowa Speedway.
Casey’s vice president of marketing, Mike Richardson said, “Casey’s has a long history of supporting racing throughout the Midwest. We are pleased to be an Official Partner of Iowa Speedway. Casey’s knows that thousands of our loyal customers will be attending races this season at Iowa Speedway and we are glad to be able to serve them as well as help bring even more great racing to the Midwest.”
“It’s a natural to have a great Iowa company on board with the Ultimate Challenge like Casey’s,” said Terry McCarl of McTwo Promotions. “Don Lamberti and Casey’s may be the biggest supporter of sprint car racing in the Midwest. With the help of Don’s support, we have great places like the National Sprint Car Hall of Fame and Museum.” He added, “if I have a choice between Casey’s and another store, you know which one I pick.”
“Fans come from far and wide, and our sponsors act as ambassadors for the great state of Iowa. I’m very happy that Casey’s has come on board, not only with our show at Osky, but also by sponsoring Knoxville’s USAC event on Aug. 9, as well as the one at the Iowa Speedway on July 31. Hopefully, we’ll be partners for years to come,” McCarl added.