Dunkin’ Donuts has released a new Web site called, Dunkin’ Run, along with an iPhone application that is designed to help customers suggest and then submit group orders online, Computerworld Daily reported.
“We conceived of Dunkin’ Run as a social application that helps hard-working Americans stay slightly more productive,” said Baba Shetty, chief media officer at Hill, Holliday, Connors, Cosmopulos Inc., Dunkin’s advertising firm.
To use the program, the person in charge of making the coffee run can let others at the company know he or she is making a run by using a PC, a mobile device or the new iPhone application, which can be downloaded for free from iTunes. Alerts are then sent to the runner’s list of co-workers or friends informing them of the impending coffee run, so that they can place their order online. Users can look at the menu online or check their personal list of favorites.
The runner then can print out the page and take it to the store, or bring the page to the local Dunkin’ Donuts on his or her mobile device.