Looking to provide convenience store operators with tobacco industry news and information, R.J. Reynolds Tobacco Co. has launched www.EngageRJRT.com, a new Web site that provides the company’s retail partners with “anytime” access to tobacco category information, as well as consumer and industry data that retailers can utilize to engage their adult tobacco consumers.
“It’s all about providing valuable learning opportunities to our retail partners, giving them the resources they need to optimize tobacco performance within their outlets,” said Rick Baker, vice president of trade marketing development for R.J. Reynolds. “Educating our retail partners about our business, and the category overall, is very important. The more effective we are at that, the more effective they will be in delivering winning results in their outlets.”
EngageRJRT.com provides retailers with everything they need to optimize their business, including customized store reports, tobacco industry news and trends, training materials for R.J. Reynolds’ retail programs and more.
Updated regularly with the latest news and information, EngageRJRT.com is the “go-to resource” retailers will utilize to enhance tobacco category sales, and overall sales, within their outlets.