The Hershey Co., Hershey, Pa. has announced its new Web site, which offers targeted communication for more than 90,000 independent convenience store retailers in the U.S.
“Strong brands, category leadership, and exciting programs and promotions make Hershey’s the Perfect Partner for retailers across the Convenience Store Industry. The Hershey’s Convenience Web site is an effort to continue delivering solutions to all of the great retail partners that sell our products each and every day,” said Dave Onarato, vice president, global convenience stores and specialty retail, in a letter on the Web site.
“Hersheysconvenience.com provides retailers access to information on Hershey’s new items, trade programs, consumer promotions, and margin enhancing ideas that will help your everyday business,” he added.
Membership is free and c-store owners and operators also can gain access to additional information on Hershey’s Premier Partner Program. Those who sign up for the specialized program gain access to category management information, industry trends, planograms and more.
Hershey is supporting the Web site with advertisements in Convenience Store Decisions and other trade publications.
For more information, visit www.hersheysconvenience.com.