Coca-Cola North America announced that “Coca-Cola Freestyle” is the brand name and logo for its new proprietary fountain dispenser, which is set to begin market tests this summer.
“Coca-Cola Freestyle brings to life the refreshingly positive outlook that has always been associated with Coca-Cola,” said Chandra Stephens-Albright, senior director of marketing and business development for the brand. “It brings back the magic of the fountain of the past, re-imagines it for the future and then takes it a step farther by celebrating the idea that consumers can truly have their say at fountain-with choices tailored completely for them.”
The new self-serve fountains are will offer a distinct diversion from they type of equipment The Coca-Cola Co. has offered in the past and have been in development for nearly four years. The new units being tested are touchscreen operated, enabling consumers to select from more than 100 calorie and no-calorie brands, including varieties of waters, juices, teas and sparkling beverages never before been sold in the U.S.
The Coca-Cola Freestyle dispenser uses proprietary PurePour Technology to make dozens of branded beverages fresh to order, in the same amount of space as the current eight-valve machine. It will be tested in select quick-serve restaurants in Orange County, Calif., and Atlanta this summer before it is introduced on a wider scale early next year.