Dunkin’ Donuts Eyeing New Markets

Dunkin’ Donuts said today that the Louisville market will be one of its key franchise development markets in 2009, with plans to develop multiple new restaurants over the next several years. The targeted growth markets are Louisville and Evansville, central Kentucky, and counties in southern Indiana.

 

Dunkin’ Donuts’ development in Louisville and the recent selling out of surrounding markets, including Lexington, Indianapolis and Bowling Green, is part of a steady and strategic national growth strategy, which includes expanding in existing markets while entering new cities throughout the country. The company is actively seeking new franchisees to own and operate a minimum of five new restaurants in Louisville.

 

Building a network of stores enables Dunkin’ Donuts to invest in a distribution model that ensures consistent, high-quality products that customers expect when visiting a Dunkin’ Donuts location. In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores and other retail environments.

 

“To fulfill our national expansion goals, Dunkin’ Donuts is looking for developers with a strong organization and the ability to manage multiple restaurants effectively and successfully in the Kentucky markets,” said Lynette McKee, vice president of franchising for Dunkin’ Brands, Inc. “We also look for prior restaurant operations and real estate development experience.”

 

“Dunkin’ Donuts will satisfy a growing demand in Louisville for high-quality coffee and baked goods that are available all day,” McKee added. “Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day–whether it’s in a boardroom, a schoolroom or a construction site. We look forward to being a vibrant part of the community and playing an important role in the daily lives of the people who live and work in and around Louisville.”

 

At the end of July, Dunkin’ Donuts announced the launch of DDSMART, the brand’s first menu of better-for-you options. Menu items include both new and existing Dunkin’ Donut’s food and beverages that meet one of the following criteria: 25% fewer calories; 25% less sugar, fat, saturated fat or sodium than comparable products, and contain ingredients that are nutritionally beneficial. DDSMART branded items became available in August in all participating restaurants nationwide.

 

Prior to DDSMART, Dunkin’ Donuts launched its new, all-day Oven-Toasted menu. The new platform marks the most significant change to Dunkin’ Donuts product lineup since the company launched espresso-based beverages in 2003. The menu items are available nationwide in participating cities.

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