ShortStop Enhances Financial Services

ShortStop, a ConocoPhillips branded convenience store chain in Boulder, Colo., is expanding its current mobile gift program to include Mocapay’s mobile loyalty solution after a successful three-month mobile gift trial.

ShortStop, a four-store chain that has served the Boulder community for more than 30 years, expects to launch its mobile loyalty program in the second quarter of this year in conjunction with Mocapay and Smart Transaction Systems.

ShortStop mobile gift account holders are able to transact at the point-of-sale, access their account balance and transaction history, find the nearest location and reload their convenience account, all from their mobile phone.

Relative to their existing plastic gift card program, ShortStop reported mid-single-digit consumer adoption rates of mobile gift, high single-digit mobile transaction volumes, and low double-digit mobile gift load amounts.

By partnering with Mocapay, ShortStop has been able to broaden its market appeal of its gift card program towards its consumer segment in addition to its already successful business-to-business channel. Part of the program’s success is attributed to the minimal operational impact of Mocapay.

“We were impressed with the execution of Mocapay’s implementation team. Mocapay’s mobile gift transaction solution was seamlessly integrated with our existing plastic gift transaction process which made it very easy and simple for our employees to ensure a smooth customer experience at point-of-sale,” said Tony Dageenakis, ShortStop co-owner.

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