F.A.B. Inc. (Frosty Acres Brands), the national foodservice purchasing cooperative for independent distributors, is stepping up its focus on fresh foods with the launch of the Up for Grabs foodservice program.
The Up for Grabs program offers distributors an exclusive brand designed for the convenience channel. With a variety of premium products, specialized merchandising systems, training and order guides, and branded apparel available, the distributors can offer a turnkey foodservice solution for c-store operators.
Designed to provide retailers a way to differentiate from the competition, the Up for Grabs includes several categories, including pizza, hot and cold beverages, sandwiches and hot on-the-go items. The c-stores can implement the entire Up for Grabs offering, or select individual concepts to fit their foodservice needs.
“Our distributors are excited about the growth opportunity that Up for Grabs offers their C-Store customers,” said Bill Lewis, senior vice president of F.A.B. Inc. “This program allows the distributors to support their C-Stores with a proprietary brand that offers high-quality products at a better price than the competition, which results in greater customer loyalty.”