PepsiCo Touts New Snack For Women

PepsiCo is aiming a new snack at women who are looking for a low-calorie, healthier alternative to mainstream snacking, according to Reuters.

Additionally, Pepsi also announced that it signed a deal with Rockstar Energy, where it will distribute the energy drink through its bottlers, including Pepsi Bottling Group and PepsiAmericas.

Terms for the energy-drink deal haven’t been disclosed, though it will grow Pepsi’s energy-drink lineup to include Amp, No Fear and various Starbucks-branded packaged beverages.

Regarding the new female-friendly snack foods, Pepsi is introducing Smartfood popcorn clusters as its first snack targeted specifically at women, Reuters reported.

The clusters combine sweet and salty flavors and they do not have any artificial colors, flavors or preservatives. They come in 120-calorie packages tucked into a white box with purple details, according to Reuters.

PepsiCo anticipates an estimated annual opportunity of $650 million in additional sales to women, and said the majority of women snack more than men.

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