Produce sales at Fresh & Easy Neighborhood Market stores have increased more than 11% since January, when the grocer introduced its new 98-cent Produce Packs for customers who have been looking for fresh fruits and vegetables on a budget, the company said.
The sharp increase in sales shows people are continuing to look for ways to stretch their budgets while seeking out quality items, the company said.
“Our customers told us finding high-quality produce at affordable prices was challenging,” said Simon Uwins, Fresh & Easy’s chief marketing officer. “We are making changes so our customers have even more options on their weekly shopping trips. The 98-cent Produce Packs offer customers a great way to save money without compromising on quality or freshness.”
The 98-cent Produce Packs are delivered fresh daily to stores and currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges. Customers can choose from six different fruits and vegetables that rotate depending on seasonality and availability.