Dunkin’ Expands Breakfast Offerings

Canton, Mass.-based Dunkin’ Donuts has introduced a new Waffle Breakfast Sandwich to its bourgeoning breakfast lineup.

The new oven-toasted sandwich features cherrywood smoked bacon, scrambled eggs and American cheese between two maple-infused waffles.

Dunkin’ said it’s now the first national quick service restaurant chain to serve a breakfast sandwich featuring waffles. The sandwich is available through March 17 at participating Dunkin’ Donuts shops throughout the country, and is selling for $2.99.

Dunkin’ Brands Executive Chef Stan Frankenthaler said the new Waffle Breakfast Sandwich is a significant milestone.

“Today’s customer demands a wider variety of quick, delicious breakfast choices,” Frankenthaler said. “By offering the first breakfast sandwich made with waffles, a meal that really conveys the warmth and satisfaction of an old-fashioned, at-home breakfast, we are continuing to raise the bar on traditional menu items and offer busy, on-the-go Americans new and unique ways to keep themselves running."

The launch of the Waffle Breakfast Sandwich continues Dunkin’ Donuts’ recent introductions of new and innovative breakfast options, including an Egg White Flatbread Sandwiches that was introduced in 2008.

Last year the company also launched its new Oven-Toasting process to enhance the taste and quality of its breakfast menu.

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