Understanding the consumer’s desire for an alternative premium slims cigarette, Commonwealth Brands Inc. is introducing two Davidoff Slim cigarette styles to the U.S. market this month. Introduction of Davidoff Slims follows the successful Spring 2008 launch of Davidoff Premium Line cigarettes in the U.S. Positioned as the ultra-premium slims brand in its category, Davidoff Slims will give existing slims’ smokers the opportunity to experience the super-premium quality and exceptional smoking satisfaction that can be provided only by Davidoff cigarettes. The two styles available will be Davidoff Slims Lights and Davidoff Slims Menthol Lights. Support for Slims includes a customized Slims program set up to include media, point-of-sale and direct mail.
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