Go Fast Sports and Beverage Co., creator of Go Fast Energy Drinks, has a new addition in the Go Fast family: a 16-ounce can. Launching in the new 16-ounce cans will be three innovative formulas: Z-17, Light and GFTea. All Go Fast Energy Drinks are formulated to deliver the most functional and best tasting energy…
Big Beer Flavors
For nearly 25 years, the brewers at Samuel Adams have taken great pride in introducing beer lovers to full-flavored, distinct brews. Continuing to push boundaries, the brewer is again answering drinkers’ thirst for bigger, more intense craft brews with the new Samuel Adams Imperial Series. With more robust flavors and nearly twice the alcohol by…
A Foodsevice Oasis
Structural Concepts’ Oasis Series of refrigerated and non-refrigerated open air-screen merchandisers now includes five new refrigerated Oasis CO models with tray-slide capacity, allowing foodservice operations to install a self-provided tray slide to match the height and style of other equipment at the location. Oasis CO self-service merchandisers offer a range of sizes, shelving and display…
Pizza Tripple Play
Hot Stuff Foods and Lettieri’s have announced the marketing initiatives for the companies’ newest items: Hot Stuff’s Big Stuff Pizza, Hot Stuff’s Take & Bake Pizza and Lettieri’s Self-Rising Pizza. The Big Stuff Pizza offers customers more than 5 square feet of pizza and weighs close to 15 pounds. The Take & Bake model was…
Easy Ene rgy
FKI Logistex, a leader in integrated material handling solutions, announced that its new LS-4000E tilt-tray and LS-4000CB cross-belt sorters, which feature linear synchronous motor (LSM) technology, consume approximately 75% less energy than comparable sorter systems using linear induction motor (LIM) technology. The LS-4000’s LSM generates propulsive force via electromagnetic energy, as opposed to mechanical friction…
Sweet Opportunity
Retailers looking to jazz up their candy aisle with exciting, “better for you” products can look no further than Crystal Light sugar-free hard candies, which are produced and marketed by Sorbee International via a licensing partnership with Kraft Foods. The brand announced it has added two new flavors to its popular product line. Like its…
Bud Light Makeover
On the heels of a new national advertising campaign, Bud Light will continue to invest in its defining product attribute–drinkability–with the introduction of new packaging. In March, Bud Light bottles, cans, secondary packaging and point-of-sale materials will include the words “superior drinkability” along with new coloring and design elements that work in concert to communicate…
It’s a Hit
Officials at Monster Energy have set sail on a new venture certain to once again take the energy drink market by storm. Bigger, badder and better tasting– everything you’d expect from the No. 1 energy drink in the U.S.–Monster Energy unveiled its latest offering to the world of instant energy needs: The new Monster Hitman…
Getting Cheese
Using its unique category focus and a new approach to create powerful business solutions, the Kellogg Convenience Store Team is excited to launch Cheez-It Duoz baked snack crackers to the salty snack set. With two flavors in one bag, Cheez-It Duoz baked snack crackers offer consumers the tasty crunch and bold flavor combinations they crave,…
Marketing the Forecourt
When it comes to convenience stores, every square inch of selling space is precious real estate. And when the inside of a store is fully merchandised, the only place left to go is the forecourt area. Some convenience store retailers have always made good use of the forecourt area—whether or not it featured fuel pumps—to…