Knoxville-area Pilot Stores Boost Smokeless Offering

Minneapolis-based Ruyan America Inc. said its Vegas E-cigar, an award-winning smokeless cigarette substitute, is now available in Pilot Food Mart stores in the Knoxville, Tenn., area.

The Vegas E-cigar looks and feels like a premium cigar, but uses a microchip, airflow sensor, ultrasonic atomizer and nicotine-infused liquid to produce a vapor that provides its user with the experience of smoking without secondhand smoke.

The product has about 1,800 mouthfuls of vapor, roughly the equivalent vapor to the mouthfuls of smoke produced in a carton of conventional cigarettes. It’s meant to be disposed after it no longer produces vapor.

Smokers who use as an alternative to smoking activity said it lasts as long as a carton of cigarettes, while smokers who only use it in places where they can’t smoke said it lasts anywhere from three to six weeks.

Pilot stores are planning to offer the product for $29.99.

"We have seen the research from Ruyan America and believe that this is going to be an exciting alternative to smoking that does not emit second hand smoke," said Dan Fleming, Pilot’s vice president of operations.

In addition to its travel centers and c-stores nationwide, Pilot Corporation operates 45 Pilot Food Marts in the Knoxville, Tenn., market.

In addition to the E-cigar, Pilot is planning to add Ruyan’s new disposable E-cigarette, the Ruyan Jazz. The Jazz is equivalent of four or five packs of traditional cigarettes; it retails for about $25.00 each.

Ruyan America is the U.S.-based partner of Ruyan Holdings Ltd. of Hong Kong.

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