Living Essentials LLC, through its 5-Hour Energy brand, will return for its second season as primary sponsor of Rusty Wallace Racing’s No. 66 team and driver Steve Wallace in 2009.
Living Essential’s 5-Hour Energy will serve as primary sponsor of Wallace’s No. 66 Chevrolet in 10 2009 NASCAR Nationwide Series events, beginning with the March 21 race at Bristol Motor Speedway, in which Wallace claimed his first career Nationwide Series pole in 2007. Additionally, 5-Hour Energy will serve as an associate sponsor on the No. 66 for the remainder of the 2009 Nationwide Series schedule.
“Our entire team is very excited about the opportunity to continue our relationship with 5-Hour Energy in 2009," said RWR team owner and former NASCAR champion, Rusty Wallace. "They have an exceptional product, a great brand and are the true leaders in their category. When you add in the fact that they also have one of the most energetic drivers in NASCAR, in Steve, this whole program just makes a lot of sense for everyone.”
Living Essential officials have said the company plans to promote their sponsorship through a variety of marketing channels, including a continuation of the company’s national television advertising featuring Steve and Rusty Wallace, which began in late 2008.
“Our partnership with Rusty Wallace Racing is a great way not only to align 5-Hour Energy with an exciting young race team, but also spread the word about the hours of alertness and focus our product provides," said Living Essentials Vice President of Marketing, Carl Sperber. "We are looking forward to our expanded relationship with the team and are excited about getting started on the 2009 season.”