Kum & Go Adds Calorie Burner

Celsius calorie burner has been added to the mix at 438 Kum & Go locations in 12 states, the companies said this week.

Celsius makers say the product is scientifically formulated and clinically tested to burn up to 100 calories or more per serving. Additions to the Kum & Go stores will include Celsius’ popular flavors, such as Green Tea Raspberry Acai, Green Tea Peach Mango and sparkling Wild Berry and Orange flavors.

The product can be found in Kum & Go stores in New Year’s end cap displays for consumers eager to start their New Year’s resolution by consuming healthier beverages and foods.

Celsius is supporting sales at Kum & Go with pump toppers, promotional pricing and advertising.

“We believe that our customers are looking for great tasting, functional beverages such as Celsius’ calorie burning beverage,” said Kevin Krause, senior vice president of marketing at Kum & Go. “The clinical studies that scientifically support Celsius confirm that this is high performance drink our customers will embrace.”

“We are honored to be working with them to deliver Celsius to their customers,” said Janice Haley, vice president of strategic accounts and business development at Celsius. “We have been impressed with their launch process and the education within their company ranks which has resulted in great enthusiasm for Celsius. It is clear to us how Kum & Go continually retains their leadership position in convenience store ranking.”

Celsius contains no sugar, no preservatives, no high-fructose corn syrup, no aspartame, no artificial flavors and very low sodium. The product is available in five great-tasting sparkling flavors: Cola, Orange, Wild Berry, Lemon-Lime, and Ginger Ale; and two new non-sparkling Green Tea flavors: Raspberry Acai and Peach Mango.

Celsius drinks are powered by a proprietary blend of ingredients including Green Tea with EGCG, Ginger, Caffeine, Calcium, Chromium, and B Vitamins and Vitamin C.

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