Though fried chicken remains the category leader, rotisserie-cooked chicken is rapidly growing in popularity.
Results from the annual Consumer Market for Chicken 1,000 Household Survey show that 23% of respondents had purchased rotisserie chicken in four weeks prior to the survey. Results also showed that 25- to 34-year-olds are the least likely to have made the purchase (16%).
Convenience (29%) and good taste (28%) were the top reasons given for rotisserie purchases. Relatively few purchasers of rotisserie chicken are concerned with value (4%) or nutrition (4%).
Respondents with an income of $75,000 or more are the most likely purchasers of rotisserie chicken (31%). Those with an income of $30,000 to $39,999 are the least likely to purchase (16%).
Shoppers in the 25 to 49-year-old bracket were most likely to purchase rotisserie chicken from a takeout restaurant or convenience store (59%). Those 65 years of age and older were the least likely (40%).
More rotisserie chicken was purchased in the West (30%) in the four weeks prior to the survey. Other regions: South, 25%; Northeast, 22%; and Midwest, 17%.
Heavy users purchased more rotisserie chicken outside the home in the four weeks prior to the survey (30% versus 16%). An average of 2.7 rotisserie chickens were purchased with 1.7 bought at a supermarket or grocery store and one at a convenience store, carryout restaurant or similar foodservice outlet.
Since fried chicken is so closely associated with the South, it’s hardly surprising that the top six chicken-producing states are located below the Mason Dixon line: Georgia leads the list, followed by Arkansas, Alabama, North Carolina, Mississippi and Texas.
Browse the latest issue of Convenience Store Decisions and back issues in an easy to use high quality format. Bookmark, share and interact with the leading C-Store magazine today.
Need C-Store News in a minute?
C-Store Decision Enewsletters get you caught up on all the convenience store news you need. Sign up today.
The Convenience Directions concept has been in place for over 15 years in the convenience store industry. What we do is very unique in that
we combine the InfoMarketing newsletter, which is mailed quarterly to over 10,000 c-store executives, with three Idea Exchange meetings.
The National Advisory Group (NAG) is a dues paying association committed to building relationships and profits. NAG’s mission is to provide retail leaders of small to mid-size and family-owned convenience chains a peer-to-peer forum for the exchange of ideas to improve their business performance.