Hot Stuff Foods unveiled its Store of the Future at the 2008 NACS Show in Chicago this past month, a program offering an entirely new food-solutions initiative.
It’s designed to provide multiple food solutions, or “touch points,” for increased convenience and store profitability, says Neal Hollingsworth, Hot Stuff’s executive vice president of marketing.
“The six-point system maximizes retailer’s response to the customer’s impulse and convenience-buying habits with six branded touch points,” Hollingsworth said. “In addition, these touch points are designed to exceed the operator’s expectations of margins and profitability.
“Simply put, we’re placing our highest-quality made-fresh-for-you products within immediate reach of the customer to give top-of-mind awareness and ease of access right where the customer needs it.”
These products include:
“We’ve put together the best of the best,” said Hollingsworth. “Both in quality and customer preference. Our six-point system delivers on all dayparts at the touch points where the customer is shopping, enhancing their experience and increasing the franchisee’s profitability.”
Throughout the development of the six-point system, Hot Stuff Foods conducted research across the country to examine the purchasing habits of the c-store customer in order to better provide overall consulting to their franchise partners.