Dunkin’ Donuts says it’s offering a new way for Americans to treat themselves to a latte without blowing the lid off their budget – "America’s Latte Break," a nationwide program where customers can buy a small hot or iced Dunkin’ Donuts Latte any weekday between 2 p.m. and 5 p.m. for just 99 cents.
“Americans are facing more and more challenges every day, as the economy forces many hard-working people to make difficult choices to keep their spending down,” said Frances Allen, brand marketing officer for Dunkin’ Donuts. “Whether or not to treat yourself to an afternoon latte shouldn’t have to be one of them. Dunkin’ Donuts has been serving great coffee for more than 50 years, and no one knows better than us how important a cup of coffee can be in keeping people at their best. With America’s Latte Break, those who keep this country running can keep themselves running with a delicious, high-quality latte, without breaking the bank."
Dunkin’ Donuts is also offering a "Dunkin’ Deal" featuring a 99-cent Egg and Cheese Sandwich with the purchase of a medium or larger hot coffee available at participating Dunkin’ Donuts shops nationwide. Both programs run through Nov. 11.
To coincide with the two national value offers, Dunkin’ Donuts is rolling out new advertising focusing on the company’s coffee leadership. The company said its new advertising features hard-working Americans, from a waitress to an office worker to a mail carrier, determinedly climbing up a hill.
The ad illustrates people taking on their respective "uphill battle" with a fresh cup of Dunkin’ Donuts coffee in hand to help keep them going until they reach the top. The ad reminds people that no matter how difficult their day gets, Dunkin’ Donuts will keep them running strong. The 30-second and 15-second television, radio and outdoor spots will run through November.