Realizing the need for a consumable product in the highly trafficked and visible gift card shelf space, Smart Circle launched the next generation gift card. Smart Circle has recognized two major problems in the traditional gift card category: Cards are a gift and not a consumable item. If 100 consumers enter a convenience store, only a small percentage would purchase a gift. Plus, gift cards can be used as cash at the card issuer; therefore margins are limited and seldom exceed 6% of the face value of the cards. The advantage of the Smart Circle Card is the value to the consumer. A card that is sold at a price of $30 provides the consumer with value from the issuing local partner of $300 or more.
For More Information From Smart Circle
Thomas Cornelius, (305) 586-0600