Dunkin’ Donuts has hired Cynthia Ashworth in its marketing team, where she’ll fill the newly created position of vice president of consumer engagement.
In her new role, Ashworth will be responsible for all of Dunkin’ Donuts’ consumer messaging, including advertising, media, interactive marketing and in-store retail. She’ll report to Frances Allen, Dunkin’ Donuts brand marketing officer.
Ashworth joins Dunkin’ Donuts with more than 15 years of functional and leadership experience, most recently as senior vice president of marketing for the Oxygen Network, where she was responsible for all consumer and business-to-business marketing.
Prior to that, Ashworth spent eight years with the advertising agency Kirshenbaum Bond + Partners, where she led the account management department. Before her tenure with Kirshenbaum + Partners, she served as a partner and account director with JWT.
“Cynthia has a terrific track record for driving business results in wide-ranging categories," Allen said. "We’re thrilled to have such a seasoned integrated marketing executive come aboard during this exciting time for Dunkin’ Donuts."
Massachusetts-based Dunkin’ Donuts has more than 7,900 restaurants in 30 countries worldwide. In 2007, its global system-wide sales were $5.3 billion.