Heineken USA said it has assumed the rights to import, market and sell Newcastle Brown Ale in the U.S., adding one of the leading import brands to its roster.
The addition to the Heineken USA portfolio serves as a platform for future growth and places the brand as one of the top national sales priorities for the organization, along with brands such as Heineken Lager, Heineken Premium Light and Dos Equis.
“The addition of the number one imported ale in the United States to the Heineken USA portfolio represents our continued commitment to bring brands of the highest quality and heritage to our consumers,” said Don Blaustein, president and chief executive officer at Heineken USA. “Newcastle Brown Ale complements our world-class import brand roster, and it is our priority to build upon the reputation and market position that Scottish & Newcastle Importers earned for this brand in the United States. This is truly an exciting time for our company and our distributor partners, and we are proud to have the privilege of bringing Newcastle Brown Ale to market.”
Newcastle Brown Ale was first brought to the U.S. in 1988, sparking an immediate popularity that has led to 19 straight years of double-digit growth. Currently the No. 1 imported ale in the country with 2007 volume of 7.5 million cases, Newcastle Brown Ale is one of the fastest growing beers in the U.S.