To help consumers power the high-tech devices they depend on, Energizer Holdings Inc. is introducing a second lithium battery to its portable power lineup: Energizer Advanced Lithium. Presented as the gateway to lithium technology and performance, Energizer Advanced Lithium batteries, available in AA and AAA, last up to four times longer than traditional batteries. They are recommended for digital cameras and will power wireless gaming accessories for up to 20 hours longer than Energizer MAX. Led by sales of lithium batteries, which increased 600% since 2001, performance batteries are the fastest-growing segment within the battery category, increasing 12% from 2001 to 2007. Energizer Advanced Lithium will be available in stores in September with a suggested retail price of $7.99 for a four-pack.
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