Sapp Bros. Chooses Retalix for POS and Fuel Management

Retailer and distributor software provider Retalix Ltd. said that Sapp Bros. Travel Centers is using its StorePoint POS and Commercial Fuel solutions to upgrade services at 16 travel centers and c-stores along the east-west Interstate 80 corridor from Utah to Pennsylvania.

“The travel center business has several inherent challenges, including the need to support and manage the many payment methods required by long-haul truck fleets,” said Bill Sapp, CEO of Sapp Bros. Travel Centers. “That has become costly and complex, but with the Retalix integrated commercial fuel solution, store operations are simplified and customer transaction time is reduced.”

Retalix offers a broad line of software applications designed for travel centers and convenience stores, from the forecourt to the food court and all through the enterprise to help improve productivity, control costs and increase sales.

In the Sapp Bros. configuration, Retalix StorePoint is integrated with Retalix forecourt automation for both gasoline and commercial fuel, and electronic payment software for the POS and pumps. Through an alliance with Postilion, a division of S1 Corporation offering payment-switching software, Retalix embraces all aspects of the payment process from POS to processor.

Retalix StorePoint also connects with Sapp Bros. Enterprise back-office system via the industry-standard PCATS schema.

“Retalix provides an integrated, open platform solution that enables travel centers to shed their high maintenance costs customary with proprietary stand alone systems,” said Ray Carlin, executive vice president of Retalix USA. “Retalix StorePoint appeals to multi-concept environments for its clear cost-saving benefits, and as a result, it has vaulted into the #1 position in integrated travel center systems.”

Sapp Bros., based in Omaha, Neb., began with a single location in 1971 and has since grown to serve commercial truckers and tourists along the east-west corridors of Interstate 80 and Interstate 70, from Salt Lake City, Utah to Clearfield, Pa.

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