Premium coffee gets fully charged with the launch of Full Throttle Coffee, a creamy coffee-and-energy blend set to be unleashed nationally in August. Made with 100% premium Colombian Arabica coffee and Full Throttle’s energy and vitamin blend, Full Throttle Coffee is sure to rev up taste buds in Mocha, Vanilla and Caramel flavors. It will be available in 15-ounce aluminum cans. The launch of Full Throttle Coffee will be supported by an integrated marketing campaign and a sampling plan to drive awareness and trial. All introductory marketing materials will feature the tagline, "Coffee. Fully Charged." Packaging for Full Throttle Coffee Caramel will be bilingual, featuring both English and Spanish.
For More Information From Coca-Cola North America
Scott Williamson, (404) 676-3288