Destination Media, an industry leader in digital out-of-home television, has launched C-Store TV network in top U.S. media markets, the company said.
C-Store TV will initially launch in Boston, New York and Los Angeles with 100 new locations, though the launch will be followed by C-Store TV’s introduction into a number of other leading markets in the U.S.
C-Store TV offers programming from sister network Gas Station TV and will soon feature unique content. The program runs on 32-to-37-inch LCD screens located in high traffic areas throughout the store, such as checkout areas or above beverage coolers and coffee stations.
In addition to the C-Store TV launch, Gas Station TV is expanding into the Orlando market this week and will be in Phoenix and Seattle by early fall, further solidifying GSTV’s place as the leading digital out-of-home network.
As GSTV continues to acquire new markets, C-Store TV will align expansion with an equally aggressive rollout plan, giving Destination Media 300 million viewers annually.
"Similar to our rapid rollout of Gas Station TV onto more than 5,500 screens in two years, C-Store TV will expand to reach between 8 and 10 million impressions per month by the fourth quarter of this year," said David Leider, CEO of Destination Media. "Our at-the-pump network is proven to provide measurable sales lifts in convenience stores. The launch of C-Store TV is a direct result of the demand we are experiencing from convenience store retailers and major brand marketers to reach beyond the pump and provide access to the in-store point-of-purchase environment."
Gas Station TV is the only gas media network offering Nielsen Media Research-verified viewership, demographics, dwell time, network size and recall data and that same advertiser-trusted process will be applied to C-Store TV.
"Through our use of the gold standard in media measurement, Nielsen Media Research, media buyers can confidently recommending Gas Station TV as the largest at-the-pump network available for their client’s marketing message and consistent ROI," Leider said. "C-Store TV will further solidify Destination Media’s position as the leader in driving conversion in sales of fueling and convenience store customers."