Coca-Cola North America (CCNA) is piloting its signature contour bottle in a convenient two-liter size in Birmingham, Ala., and Chattanooga, Tenn. The new two-liter form of Coca-Cola’s iconic package was preferred over the straight-wall 2-liter bottle overwhelmingly in recent consumer tests and offers a significant advantage for consumers beyond its classic good looks. It is also easier to hold and easier to pour. All Coca-Cola trademark brands will be available in the new two-liter contour package, including Coca-Cola classic, Diet Coke, Coke Zero, Caffeine Free Coca-Cola classic and Caffeine Free Diet Coke. In addition to the new two-liter contour bottle, CCNA’s other sparkling beverage brands will also have new two-liter versions of their proprietary packages as part of the pilot, which will be supported with in-store, radio, out-of-home and newspaper advertising.
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