French fruit manufacturer Materne has launched GoGo squeeZ, a squeezable and re-sealable all-natural applesauce that comes in a mess-free portable pouch. Materne has sold more than 1 billion of the squeezable pouches in Europe, and is now unveiling the concept to U.S. consumers. It’s positioned as a natural ambient fruit snack, and its initial flavors include Apple and Apple-Strawberry. Each pouch provides a single fruit serving that is fat-free, all-natural and contains vitamin C and just 70 calories. The line includes 12.7-ounce boxes of four pouches with a suggested price of $2.99, as well as 3.2-ounce individual pouches for 99 cents.
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