Pennsylvania-based Wawa is teaming up with Minor League Baseball to offer fans of 13 mid-Atlantic teams a promotion involving on-field fun between innings, special giveaways and appearances from Wawa’s mascot, Wally Goose.
The c-store chain’s partnership extends to the Aberdeen IronBirds, Atlantic City Surf, Bowie Baysox, Camden Riversharks, Delmarva Shorebirds, Lakewood BlueClaws, Lehigh Valley IronPigs, Norfolk Tides, Reading Phillies, Richmond Braves, Southern Maryland Blue Crabs, Trenton Thunder and Wilmington Blue Rocks.
The c-store’s events and prizes include:
Sporting a brand new Minor League look, Wally Goose will make a series of appearances this summer to greet and take pictures with fans in each stadium. Outfitted in a customized Wawa cap and baseball T-shirt, the goose will lead fans in team cheers and entertain between innings.
“Minor League Baseball’s personality dovetails perfectly with Wawa’s,” said Lisa Wollan, head of consumer insights and brand strategy at Wawa. “We pride ourselves on being passionate, good humored, neighborly and reliable. This partnership will allow us a new way to connect with and delight our customers in an engaging community setting.”
Based in Wawa, Pa., Wawa Inc. has more than 560 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.